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The secret art of networking no one told you about
Published about 2 months ago • 4 min read
The Secret Art of Networking
As my regular readers know, information gathering and networking are big parts of what my clients learn to do and practice during our work together. And, just as I was writing this, a special edition of The Economist arrived in my inbox on this very topic! Here, I share thoughts about the “art of conversation."
Networking at social events can be a powerful tool for advancing your career, expanding your professional circle, and cultivating meaningful connections. However, conversational skills are required to be successful at potential employers’ open houses, receptions, or career fairs. Here’s a step-by-step guide on navigating social events confidently and effectively...and even enjoy networking!
Preparation is Key – Take the time to prepare
Set your objectives
Identify your goals for the event. Whether it's seeking advice, making new contacts, or exploring potential career opportunities, having clear objectives will guide your interactions and make them more purposeful.
Review information about the organization and attendees
Learn about the company or organization hosting—what it does, its philosophy and purpose, where it is located, and what it is like to work there.
If a list of hosts and attendees is available, use your research to identify who you want to connect with and why they interest you. LinkedIn and the organizations’ websites can provide valuable insights into hosts’ and attendees’ backgrounds, interests, and professional achievements.
Consider making some reminder notes. You can duck out for a minute during the event to refresh your memory about who is on your list and why.
Bring essential tools – it’s more than a strong handshake 🙂
If you have business cards or use QR codes to share your website or LinkedIn profile, have them ready. Be prepared to use your phone briefly to exchange details. Collect others’ information whatever way they wish to share it. Whether you’re using a pencil, a business card, your phone, or a QR code, these tools help you exchange contact information seamlessly.
Craft your elevator introduction – and practice saying it out loud!
Craft a concise and compelling elevator pitch that conveys who you are, what you do, and what you're looking for. End your introduction with a clear "ask," indicating what you hope to gain from the conversation. For example, you might seek information, suggestions, or advice about your career aspirations or industry interests.
Show genuine interest
Approach conversations with a genuine interest in the other person. Ask open-ended questions to learn more about their background, experiences, and professional journey. Showing authentic curiosity about others promotes meaningful connections and leaves a lasting impression.
Mind your manners
Be professional and courteous throughout the event. Avoid talking with food in your mouth, and remember to smile and make eye contact when engaging with others. Mind your manners by demonstrating respect and consideration toward everyone you interact with. Finish texting before walking in the door, silence your phone, and use your phone for networking purposes only!
Follow up
After the event, follow up with personalized emails or LinkedIn messages expressing your appreciation for the conversation. Mention something you learned or talked about. If you promised to send a resume or schedule a call, be true to your word, and do so within a day or two. Nurture these new connections by staying in touch and finding opportunities for collaboration or further conversation.
If there were people at the event that you wanted to speak with but for some reason didn’t, it’s ok to reach out and introduce yourself. Express interest like you would have at the event.
Add details and contact info to your own networking tracker
In addition to following up with your new connections, remember to document your networking experience. Create a networking spreadsheet or utilize a digital tool to track important details such as the event date, individuals you met, key takeaways from conversations, and any follow-up actions. This documentation will not only help you stay organized but also serve as a valuable reference for future interactions and relationship-building efforts. By consistently updating your networking log, you can measure your progress, identify patterns, and refine your networking strategy over time.
JUST REMEMBER
Networking at social events requires preparation, confidence, and genuine interest in others. Leverage tools like LinkedIn, craft compelling introductions, and show professionalism and courtesy. Recognize that networking is about cultivating meaningful and beneficial connections and relationships.
THIS ISSUE'S FAQ
Want to help your young adult children on their journey to the world of work? This month’s frequently asked questions have come from parents.
Q: What can I do to help my child get a job?” or “Can you help my child get a job?” and “Can you help my child learn to network and interview?”
A: Answering these questions can be more productive if the young adult has a foundation. Young adults must first be self-aware, know who they are and what their strengths are, and be able to talk with and share their experiences with potential employers confidently.
Knowing oneself is the foundation for exploring careers, networking, and interviewing! If young adults don't start at the beginning with self-awareness and learning to articulate their strengths, they are likely to feel disconnected or disinterested in career exploration or productive job searches. Without this foundation, it is difficult to engage in meaningful conversations, network, and apply for or land jobs that align with their interests, personalities, and skills.
Help your young adult children develop self-awareness!
Have them meet with a professional; use reliable assessments to identify their strengths and potential career paths.
Once they have an idea of their strengths and interests, encourage them to build skills in those areas.
Show them that networking is not just about asking for jobs but about learning, sharing information, and building relationships.
Encourage them to contact professionals in their areas of interest for informational interviews. These conversations can provide insights into different careers and build their network.
P.S. 👋 New Service Offering! Do you need some quick advice or guidance? Schedule a Career Clarity Session! Bring your agenda, and we will cover as much as possible. This is a pre-paid, 60-minute, one-time session with no strings attached.
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